About Garrett

About Garrett

Casey Neistat of YouTube (and previously HBO) fame talks about Greg McKeown's book Essentialism, and how you should focus on one thing.

Casey Neistat holding up a notebook with a bar chart that says Focus. All of the bars from left to right are small, except for the last one which is big.

The concept is that if you don't focus on one thing, you'll only have a surface-level knowledge (or ability) of a bunch of things.

For years, someone (like me) will put a block down in photography, and a block down in game design, and a block down in music, and then expect to look up and see a castle.

But what they (I) have really been doing is laying foundations for a bunch of different houses without ever finishing them.

Plenty of other people have talked about this through the years.

I have tried to focus on one thing. Really.

My career has been in marketing for over 15 years, but my degree is in game design.

All the while my primary hobby is music, which I've tried to turn into a career.

But I also bounced around to graphic design, coding (and can't focus on a language long enough to get good at it), and even infosec/cybersec/hacking.

I can't even focus on one genre of music so I have a bunch of different music projects going (beatMage, Prefecture Audio, and megabyteGhost to name a few).

I have tried so hard.

But it ain't me, babe. It ain't me.

Bob Dylan - It Ain’t Me Babe (Official Audio)
“It Ain’t Me Babe” by Bob Dylan Listen to Bob Dylan: https://bobdylan.lnk.to/listenYD Subscribe to the Bob Dylan YouTube channel: https://bobdylan.lnk.to/_subscribeYD Follow Bob Dylan: Facebook: https://bobdylan.lnk.to/followFI Twitter: https://bobdylan.lnk.to/followTI Instagram: https://bobdylan.lnk.to/followII Website: https://bobdylan.lnk.to/followWI YouTube: https://bobdylan.lnk.to/_subscribeYD Streaming Services: https://bobdylan.lnk.to/ss_followYD Lyrics: Go ‘way from my window Leave at your own chosen speed I’m not the one you want, babe I’m not the one you need You say you’re lookin’ for someone Never weak but always strong To protect you an’ defend you Whether you are right or wrong Someone to open each and every door But it ain’t me, babe No, no, no, it ain’t me, babe It ain’t me you’re lookin’ for, babe Go lightly from the ledge, babe Go lightly on the ground I’m not the one you want, babe I will only let you down You say you’re lookin’ for someone Who will promise never to part Someone to close his eyes for you Someone to close his heart Someone who will die for you an’ more But it ain’t me, babe No, no, no, it ain’t me, babe It ain’t me you’re lookin’ for, babe Go melt back into the night, babe Everything inside is made of stone There’s nothing in here moving An’ anyway I’m not alone You say you’re looking for someone Who’ll pick you up each time you fall To gather flowers constantly An’ to come each time you call A lover for your life an’ nothing more But it ain’t me, babe No, no, no, it ain’t me, babe It ain’t me you’re lookin’ for, babe #BobDylan #Folk #SingerSongwriter

Finishing projects isn't a problem.

I have no issues sitting down and focusing on one thing long enough to complete a project.

But as soon as that project is done, I don't want to start another thing of that type.

When I finish recording an album, I don't want to record another album right away.

As much as I love recording music, the next thing I want to do might be making a zine or a game or a short film.

Staying on one thing long enough to finish a project is easy. Staying on one thing for life is difficult.

I have decided to embrace who I am and turn this into a strength.

I am a Swiss Army Knife of creative abilities.

I can do all of the things I mentioned previously.

I can also write. I can work A/V at live events. I can tend to a garden.

Van Neistat says you should always have a multi-tool.

That's me.

I am the multi-tool in your pocket.


Start your own thing

Enjoying the experience? Get started for free and set up your very own subscription business using Ghost, the same platform that powers this website.